About LabubuThe Adorable Nordic Forest Elf
Discover the magical world of Labubu - the mischievous Nordic forest elf that has captured hearts worldwide with its distinctive toothy grin and playful charm.
Meet Labubu
The adorable Nordic forest elf that became a global phenomenon
Labubu is a collectible plush toy monster elf created by Hong Kong designer Kasing Lung. These whimsical creatures are inspired by Nordic folklore and European fairy tales, bringing ancient mysticism to modern collectibles.
Recognizable by pointed rabbit-like ears, wide expressive eyes, furry round bodies, and a signature toothy grin with exactly nine sharp teeth that perfectly embodies playful mischief and charm.
Part of a larger community called "The Monsters" including Zimomo (the male leader), Mokoko (with her heart-shaped nose), and Tycoco (Labubu's skeleton boyfriend). Each character has its unique personality and charm.
Created by Kasing Lung
The artistic genius behind Labubu's magical world
Kasing Lung
Hong Kong Designer & Illustrator
Background
Born in Hong Kong in 1972, Kasing Lung moved to the Netherlands at age 7. Growing up immersed in European culture, he developed a unique artistic style that blends Eastern and Western influences.
The Monsters Creation
In 2015, Lung created "The Monsters" Nordic fairy tale picture book series. Labubu first appeared in these books before becoming the collectible phenomenon we know today.
Born in Hong Kong
Moved to Netherlands at age 7
The Monsters Creation
First introduction of Labubu in picture books
Pop Mart Partnership
Exclusive licensing agreement
Global Phenomenon
Worldwide recognition and popularity
Why Everyone Loves Labubu
Discover what makes Labubu so special and beloved worldwide
Distinctive appearance with pointed ears, wide eyes, and that iconic nine-tooth grin that makes Labubu instantly recognizable.
The mischievous yet innocent expression creates an emotional bond, making collectors feel joy and companionship.
From Asia to worldwide, Labubu has become a cultural phenomenon embraced by celebrities and fans alike.
Limited editions and various themes make each Labubu special, creating excitement for collectors of all ages.
Frequently Asked Questions
Everything you need to know about Labubu
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